The FINANCIAL — Ici Paris, the local perfume company, prides itself on running a healthy business claiming their turnover and profit statistics are transparent for every one to see. The volume of perfumes sold consisted of 175,656 units by June 24, 2008 and the turnover of the company was GEL 15,102,000.
“In 2008 we plan to bring in more brands and lines that have quite impressive awareness and commercial value on the market. Ici Paris plans to participate in the exhibition in Cannes in autumn 2008. The aim of this exhibition is to establish new business contacts and surprise our customers with new offers,” Paata Gigauri, one of the founders of Ici Paris, told The FINANCIAL.
The best sellers of 2007-2008 are Chanel and YSL.
Novelty brands for this summer season are: YSL – Elle Summer, Young Sexy Lovely Summer; Stella MacCartney – Stella Summer; Hermes – UnJardin Apres La Moussonm; Jean Paul Gaultier – Le Classique Summer; Issey Miyake – “The Dream of Water”, L’Eau d’ Issey Summer; Cerruti 1881 – En Fleurs – Limited edition; Eternity Summer and CK One Summer – Calvin Klein; MaxMara – Le Parfum; Vivienne Westwood – Sin Garden; Mexx – Berlin; Puma – Free Flowing; Naomi Campbell – Seductive Elixir; Chanel – Cologne Sport; YSL – L’ Homme Summer; Zegna – Summer; Jean Paul Gaultier – Le Male Summer.
According to Gigauri, one of the founders of Ici Paris, in the summer season demand increases on sun line products as during hot weather they’re the best means of protecting the skin while still getting tanned. The realization has been increased on cool aroma fragrances, as sweet ones are recognised as aromas more suitable for the winter season.
Q. What do you recommend customers and especially those who are going to spend the hot summer season by the seaside?
A. I recommend Bugatt fragrances, though this line is a bit old, it is very refined. This is my personal opinion. As for seaside goers, I would advise them to visit Ici Paris Batumi and Poti stores to purchase sun line products to protect themselves from harmful sun rays with.
Q. How intensive is perfume usage, as we know it is less in the regions of Georgia?
A. The usage of perfume was not so intensive at the stage when we were originally launching this business. However the perfume business has been developing quiet reasonably over the last few years.
The sector holds a considerable position in the retail market. With the future perfection of the perfume business development in the country I believe we are getting closer and will soon be on equal levels with international standards. The improvement of the retail net is helping to increase brand awareness in the regions of Georgia.
Q. Ici Paris is mostly an importer of decorative cosmetics, while Georgian pharmaceuticals have begun distributing curative cosmetics and declare that although for the given moment they are an innovation on the Georgian market, they will soon gain popularity on the market and have the ability to compete with decorative ones. How would you comment on the subject?
A. Cosmetics are substances used to enhance or protect the appearance of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks and nail polish. Chemist’s cosmetic means are more often used not just for daily skin care rituals, but for the solving of certain problems.
These means are widely used for the care of very sensitive skin types, for problem skin treatment, struggle with spots, and age attributes of wrinkling or cellulite.
Different people have different types of skin. It is very important to choose the right product with the exact formula suitable for your particular skin type. Curative cosmetics are not very popular on the market, but I think that they will gain popularity on the market and have the ability to compete with decorative ones. Today the specifications of curative and decorative cosmetics are divided but in the future the separation will be reduced.
Q. How is the reliability of decorative cosmetics checked by Ici Paris?
A. Ici Paris cooperates directly with the producers of the products so their reliability is doubtless. On its side Ici Paris checks each detail carefully, such as the importing terms and validity periods of the products.
Q. How do celebrity lines work on the Georgian market, who are their users and of what age range are they generally?
A. The so called “celebrity line” is well sold in Georgia. Naomi Campbell, Christina Aguilera, Gabriella Sabatini, these brands are sold at relatively affordable prices and are rather suited for so called “lifestyle” consumption. The women who use these brands range from teenagers to being in their forties.
Q. Ici Paris, the local perfume company, is also actively engaged in the beauty salon business. Why did the company decide to expand to this direction?
A. Ici Paris decided to expand and occupy the beauty salon business as it was a related sphere.
The Ici Paris beauty centre offers an exclusive service that guarantees clients’ health and beauty. In order to keep beautiful, healthy and stylish, Ici Paris beauty centre offers you brands and methods known and recognised the world over.
You can overcome any problem connected with the skin, body, hair, nails and makeup. With the help of professional dermatologists and masters of style you can always improve your looks.
The Ici Paris beauty centre offers the unique “Galenic” apparatus which determines your skin type and a doctor-dermatologist who then prescribes procedures specific to the individual. Ici Paris exclusively owns the “Jeanne Piaubert Cabinet”, which includes scientist Jeanne Piaubert’s methods founded in the 20th century – skin cleansing, firming, reconditioning and anti-wrinkle procedures. By means of Piaubert apparatus anti cellulite and stretch mark procedures are carried out, breast shape correction can be done as well. A variety of choices of Piaubert creams give you the opportunity to have eternally youthful skin.
The unique “Orlane Cabinet” apparatus called “Skin Master” performs real miracles, struggles against wrinkles, skin aging, stretch marks and cellulite. The “Orlane” line protects your beauty as well as your health and helps you to solve any problem connected with your skin.
“Decleor Aroma duo” – the Decleor method is newly arrived and is outstanding with the double effect of essential oils and natural plant cocktails. Combinations of aromatherapy and phytotherapy lead to miraculous results.
Q. The Ici Paris beauty salon is very refined in regards to its interior design and services, was it a novelty for Georgian customers when the salon was opened?
A. I can proudly declare that the Ici Paris beauty centre was an absolute novelty on the market. Beauty salons always existed before but they were not as modernized as the Ici Paris service centre is.
The salon is equipped with modern technologies which are constantly being updated. Even if the apparatus continue to work excellently we still replace them as they get old.
Hairstyle, manicure, makeup – through the means of elite brand products and the help of stylists trained in Paris, a customer will have received top treatment upon leaving the Ici Paris beauty centre. The manicure and pedicure service at the Ici Paris beauty centre is special, due to special baths and curing products that make the nails stronger and healthier.
The Ici Paris beauty centre can make nails artificially extended, corrected and manicured with different designs. Professional experts give clients massage, paraffin and spa-baths. The pedicure hydro massage is ideal as well as it gives relief to the nervous system.
And most importantly, professional make-up artists offer you make-up from the lines of Yves Saint Laurent and Smashbox. A client can chose daily, festive or wedding makeup styles.
The Ici Paris beauty centre offers you a chemist, hypoallergenic series from different brands such as “Avene”, “Galenic”, “Rene Furterer” and “Kloran”.
Everything is of the highest quality at Ici Paris and here the hygienic norms are at a high level – including disposable towels and costumes, high quality sterilizers, so that each customer can comfortably become a loyal customer of Ici Paris.
Written by Natia Taktakishvili
