#Nomakeup trend fails to discourage use of cosmetics
The ‘natural’ look often requires more time and effort than you think. It costs time and money to look natural these days. “No-makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they’ll tell you a good chunk of those photos tagged #nomakeup online actually require multiple cosmetics to look so “natural.”
