The FINANCIAL — Chanel, Dior, Marc Jacobs and Narciso Rodriguez head the list of top selling brands in Georgia at the moment, according to Ici Paris and Lutecia, leading perfume companies in Georgia.
The smell of a perfume can not only make you smell good, but can make you feel confident too. Smelling nice is very important in everyday life and it underlines one’s individualism. A nice smell and perfume will also lead to success in business, creating a good first impression during a business meeting.
Moreover, certain smells even bring back good or bad memories. It is a fact that the smell of a perfume can affect the way we feel.
It is approximated that humans have 1,000 different sensors in their nose. We are capable of recognising and detecting thousands of different smells, even those that occur in extremely minute amounts in the air.
“The demand for perfume varies depending on the season in Georgia. In the summer season more cool and fresh smells are demanded, while in the winter period demand arises for sweeter smells,” said Maiko Kaviladze, the Manager at Lutecia.
“Different types of smells are preferred in different countries. In Europe sweet perfume is more popular, while fragrances in Asia are sharper. In Georgia mainly cool smells are popular,” Kaviladze said.
“I believe there is a big difference between Georgian and European perfume demands. Europeans mostly prefer sweet scents while Georgians demand cooler ones,” said Khatia Shamugia from Ici Paris, one of the leading perfume stores.
“For women Chanel’s fragrance Bleu de Chanel and Narciso Rodriguez are the leader out of women fragrance sales. Moreover, Mark Jacobs’ Daises, Chloe’s Chloe, Chanel’s Coco Mademoiselle and Bvlgari’s Jasmin Noir are also among the most popular perfumes for women,” declared Shamugia.
“As for men Burberry Sport, Hermes’ Terre D’Hermes and Cartier are all quite popular,” Shamugia added.
The prices of the most popular perfumes vary from 75-85 GEL and go up to 250 GEL at Ici Paris.
“The highest selling products at Lutecia are Dior, Chanel, Nina Ricci and Paco Rabanne perfumes, all of them premium brands with price tags from 100 GEL,” said Kaviladze.
“The popularity of perfume changes over the years in Georgia. When a new brand is introduced to the market it is quickly bought out by the population, but often forgotten about later. However there are brands which do not lose their popularity such as Nina Ricci’s Nina,” Kaviladze added.
“Everyday makeup should not be too heavy, only facial toner, powder, eye pencil or mascara should be worn, while lipsticks should be of a subtle colour. In terms of make-up either the eyes or the lips should be lined, but not both at the same time,” declared Kaviladze.
“In Georgia there is not a wide spectrum of cosmetic products present like in other markets. The perfume sector in Georgia is still not developed and there are further prospects seen, as many brands are constantly entering the Georgian market,” Kaviladze said.
According to the women interviewed by The FINANCIAL, Narciso Rodriguez For Her and Marc Jacobs Daisies are their favourite fragrances of the whole season. Yves Saint Laurent, Chanel, Kenzo and Burberry perfumes also appeared to be some of their favourite perfume producing brands.
While choosing a perfume one should be careful. There are several smells that suit women with different hair-colours.
Brunettes are expected to wear spicy or woody fragrances, which may contain jasmine, tuberose, orange blossom, lily, amber and sandalwood. Many people believe that only fresh fruity fragrances suit blondes. In order to meet people’s expectations, blondes are advised to wear perfumes that contain lavender, freesia, lily of the valley, bergamot, mimosa, and citrus.
Women with red hair are usually associated with sexy and sensual fragrances, which can be found in perfumes that contain a blend of galbanum, lilac, carnation, Bulgarian rose, iris and musk. Women with brown or chestnut hair are expected to wear floral or green (natural) fragrances, which may contain gardenia, acacia and honeysuckle.
