The FINANCIAL — Rakuten, Inc. and FC Barcelona decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on
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Rakuten and FC Barcelona extend partnership for the 2021/22 season
The FINANCIAL — Rakuten, Inc. and FC Barcelona decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on June 30, 2021. This means that Barça and Rakuten are reaffirming their alliance at a time marked by the social and economic effects of the COVID-19 pandemic, extending the partnership to June 30, 2022. It also means that Rakuten will remain as FC Barcelona’s Main Global Partner and Global Innovation and Entertainment Partner, and its brand name will