Company Plans to launch its single measurement solution in Q4 2022. Nielsen (NYSE: NLSN) announced its plans to launch a single

Cross-Media Currency Becomes Reality With Nielsen One

December 10, 2020
THE FINANCIAL -- Company Plans to launch its single measurement solution in  Q4 2022. Nielsen (NYSE: NLSN) announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach.

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