Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets
The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul their martech stack. In the Gartner
Latest comments