The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under
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The FINANCIAL — Gartner Inc. revealed its top strategic predictions for 2021 and beyond. Gartner’s top predictions explore the role of technology in resetting, restarting, and responding to a world of uncertainty. “Technologies are being stressed to their limits, and conventional computing
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