The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority
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The FINANCIAL — After a vaccine presenting as 90% effective in stage three clinical trials was announced by Pfizer on Monday, 76% of Britons and 66% of Americans say they would be happy to be vaccinated against COVID-19. This likelihood to be
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The FINANCIAL — The latest grocery market share figures from Kantar show take-home sales rose by 9.3% during the 12 weeks to 1 November 2020. Despite a variety of restrictions coming into force across the country, there was no significant spike in demand
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The FINANCIAL — The total spending on fast-moving consumer goods (FMCG) in China grew by 4.1% in the 12 weeks to 11 September 2020 compared to the same period last year. Stronger growth in lower-tier cities and ecommerce channels remained the key
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The FINANCIAL — RBC (Royal Bank of Canada) and TD Bank have retained the top spots in the second annual BrandZTM Top 40 Most Valuable Canadian Brands ranking – announced today by WPP and Kantar – despite the challenges posed by the COVID-19 pandemic.
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