The FINANCIAL — The LEGO Group has today expanded its range of family-focused digital child safety and wellbeing initiatives to help families have conversations and learn more about how to tackle cyberbullying in an engaging, memorable way. A new ‘Build & Talk’ activity guide has been created to help parents and caregivers initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO
MoreThe FINANCIAL– Voted for by LEGO brick lovers all over the world, a wonderfully nostalgic new LEGO Ideas set has been brought to life after being envisioned by an avid builder. The brand-new LEGO® Ideas 123 Sesame Street set is the latest
MoreThe FINANCIAL — The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of
MoreThe FINANCIAL — Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability. Like the bricks that serve as this partnership’s
MoreThe FINANCIAL — When the world paused due to the recent lockdown it didn’t put a stop to the creativity and resilience of children. Now, to celebrate the endless imagination and unique ingenuity that kids possess, the LEGO Group has unveiled an awe-inspiring installation – a 13ft globe – which showcases creations from around the world. The globe, which is
MoreThe FINANCIAL — The LEGO Group announced plans to invest up to US$400 million over three years to accelerate sustainability and social responsibility initiatives. The investment will cover both long-term investments and ongoing costs. The company will begin to phase out single-use
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