Nearly half (46%) of those aged 55 and over Archives

UK Baby Boomers show green credentials as survey shows over-55s more likely than any other age group to opt for sustainable packaging

June 8, 2019

Europe

Nearly half (46%) of those aged 55 and over, are more likely than any other age group to favour sustainable packaging - choosing this option above others including convenience and the shelf life of a product, according to new analysis by PwC and The Grocer Vision.