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5 trends for China’s FMCG market brands to navigate in COVID-19 world

October 9, 2020
The FINANCIAL — COVID-19 has significantly impacted China’s fast-moving consumer goods (FMCG) market, particularly the food and beverages sectors. Our experts have identified five trends for brands trying to understand where to focus their innovation to navigate this new world. Holistic well-being The pandemic has directly impacted the consumer’s view of well-being, pushing them to pay more attention to the

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