British Reporter — Nike’s Sonja Henning believes that a league partnership can’t be just a business transaction. For the VP of North America League Partnerships, an athletic brand must choose to be about more than sport for sport’s sake. It must use
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The FINANCIAL -- Nike: Better is Temporary, a landmark publication from Phaidon, is an unprecedented, behind-the-scenes exploration into Nike's internal design philosophy. The book's title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that
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The FINANCIAL — After last year’s futuristic take on the Chuck 70 and Pro Leather, AMBUSH® co-founder Yoon Ahn entered Converse’s deep archives and landed on an unanticipated path to her second collaboration with the Boston-based brand. “In my head, I always think of the
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The FINANCIAL — Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduces Nike Unite. Built to help locals connect more closely with sport, Nike Unite creates new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community. Nike Unite exists to serve and celebrate the people
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The FINANCIAL — Jordan Brand opens the new year with its Spring 2021 Retro Footwear Collection. The assortment introduces three new women’s exclusives (including the first women’s iteration of the Air Jordan IX) and fresh iterations of the Air Jordan I, IV
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The FINANCIAL — A clear-cut synergy exists between the Nike Phantom GT boot and the brand’s iconic 2002 advertisement, “Secret Tournament.” The style of football — filled with the era’s creative playmaking icons — set stage for the evolution of expressive, risk-taking footballers
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The FINANCIAL — On Tuesday Nike shares soared by 13 percent in extended trading as the company reported an 82 percent increase in online sales. The company offered up an outlook that calls for demand to grow through the holidays. This is
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The FINANCIAL — The world’s wealthiest man, Amazon CEO and founder Jeff Bezos, is wealthier than ever. On August 26, Early Wednesday Amazon’s share price climbed 2.3 percent to $3,423 per share and Mr. Bezos crossed a new milestone previously unseen in decades
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The FINANCIAL — Nike’s first-ever chief diversity and inclusion officer, as well as 18-year veteran of Nike Kellie Leonard has stepped down. Felicia Mayo, who joined Nike last year will replace Leonard. In 2018, When Leonard was appointed as Nike’s chief diversity officer, the company
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The FINANCIAL – Many retailers announced that they are closing their doors until at least the end of March to prevent the spread of the coronavirus. Apple will be closing all of their retail stores outside of Greater China. The most effective
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