British Reporter — Clear messaging is key to any campaign, especially if you want people to behave in a certain way. Graphic images of damaged lungs have been put on packets of cigarettes, and you rarely see a role model lighting up.
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British Reporter — Clear messaging is key to any campaign, especially if you want people to behave in a certain way. Graphic images of damaged lungs have been put on packets of cigarettes, and you rarely see a role model lighting up.
More