Researchers investigating the public response to official COVID-19 guidance say people can be split into six distinct groups determined by the way they search for

Six pandemic profiles identified in study of public’s response to guidance

December 4, 2020
The FINANCIAL --  Researchers investigating the public response to official COVID-19 guidance say people can be split into six distinct groups determined by the way they search for, follow and act upon official advice. The profiles have been identified by social scientists at the University of Leeds based on their perception of risk, shared attitudes, values and experiences of the virus. 

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