The FINANCIAL — Out of the currently most popular fragrances amongst Georgian women the leaders are Chanel’s ‘Chance’ and ‘Coco Noir’, Ellie Saab, ‘Flora’ by Gucci and Narciso Rodriguez’s ‘For Her’.
Carolina Herrera’s ‘CH’ and Paco Rabanne are considered by Georgian perfume companies to be the most popular scents for men. Furthermore the new fragrance from singer Shakira, ‘Elixer’, will soon be available at Georgian perfume stores.
Naomi Campbell, Avril Lavigne, David and Victoria Beckham scents are some of the most popular celebrity perfume brands with Georgians, but most of all teenagers, according to the main perfume stores in Tbilisi. Products with celebrity names are popular with both affluent customers and those on a tighter budget.
“The prices of Avril Lavigne perfumes start from GEL 43, shower gel costs GEL 25 and Body Lotion – GEL 34. Christina Aguilera perfume prices start from GEL 41, and the shower gel and body lotion coast nearly the same as their Avril Lavigne counterparts. Most celebrity brands at our store are around the same price which is considered quite reasonable for Georgian consumers,” Shamugia told The FINANCIAL.
“The most popular fragrances at our stores are Chanel’s trilogy of Coco perfumes with the latest addition to the bunch – Coco Noir. This fragrance follows the original Coco and the hugely successful next generation – Coco Mademoiselle. Coco Noir appeared at our stores not long ago and has quickly gained popularity with Georgians customers,” said Khatia Shamugia, Ici Paris.
“New fragrances from Dolce&Gabbana – ‘Light Blue Dreaming in Portofino’ for women and ‘Light Blue Living Stromboli’ for men are also very attractive to our customers. The prices of the most popular fragrances start from 75-85 GEL and go up to 250 GEL.
The cost of a 50 ml. Bottle of Coco Noir at Ici Paris is GEL 229, Elie Saab EDT 30 ml. – GEL 104, Narciso Rodriguez For Her 30 ml. – GEL 194, and Gucci Flora EDT 30 ml. – GEL 128.
According to Lutecia, some of the most highly demanded perfumes are Guerlain, starting from GEL 150, John Galliano perfumes (from GEL 150 as well), and Nina Ricci fragrances.
“We recently offered Guerlain ‘La Petite Robe Noire’ (Little Black Dress) Eau de Parfum to our clients. This fragrance is in high demand at Voulez Vous stores. Montale fragrances are also a novelty for our market and have already become quite trendy here,” said Nino Nodia, Voulez Vous.
“Almost all of the brands that we offer are popular with our customers, but we do have several luxury brands which are always highly popular such as Kenzo, Ralph Lauren, Cacharel, Armani, Chanel and many others. As well as them our customers also have the opportunity to choose perfumes from celebrity lines,” Nodia said.
As perfume store representatives say, for Christmas and New Year they will offer from 10 to 50% discounts on different fragrances. Some new fragrances from different designers are also promised to enter the Georgian market soon.
According to Vogue, ten new Spring 2012 fragrances offered by different designers are: Marc Jacobs’ ‘Kumquat’, Jo Malone London’s ‘White Lilac and Rhubarb’, Calvin Klein ‘Sheer Beauty’, Marc Jacobs’ ‘Daisy Eau So Fresh’, Chloe’s ‘L’Eau de Chloe’, Stella McCartney’s ‘L.I.L.Y’, Tom Ford’s ‘Lavender Palm’, Burberry Body, Salvatore Ferregamo’s ‘Signorina’, and Flora by Gucci.
