The FINANCIAL — Naomi Campbell, Avril Lavigne, David and Victoria Beckham scents are some of the most popular celebrity perfume brands with Georgians and most of all teenagers, according to the main perfume stores in Tbilisi.
Products with celebrity names are popular with both affluent customers and people of low incomes.
“Naomi Campbell has been my favourite celebrity perfume brand for the last 5 years,” said Nana Chiaureli, 24. “I intensively use Naomi Campbell, Cat Deluxe body lotion as well, which has a great scent and makes me feel self confident while out and about. I often buy Naomi Campbell perfume as a gift for my best friends. So it seems I have become a fan of the Naomi Campbell range of cosmetics,” Chiaureli said.
“I used to buy Naomi Campbell perfume and body lotions for my teenage daughter. She likes the smell of them. But when Avril Lavigne recently appeared in perfume stores, she changed her mind and has now become a fan of Avril Lavigne perfume production. She says that it’s more stylish, young and has a better scent than any other celebrity perfume. The costs of celebrity perfumes are quite acceptable for me,” said Keti Japaridze, 37.
“I am kind of a celebrity perfume lover,” said Nanu Abashidze, 19. “Of course I prefer to buy high class brands such as Chanel and Yves Saint Laurent but they are much more expensive. So I prefer to buy cheaper brands, and I am quite content with their smell. Avril Lavigne is one of my favourite celebrity cosmetic brands. I started using it recently and can’t give it up,” Abashidze said.
Avril Lavigne, Naomi Campbell, Christina Aguilera and Antonio Banderas are named some of the most favourite celebrity brands for Georgians according to Khatia Shamugia, PR Manager of Ici Paris.
“Together with the newly available Avril Lavigne perfumes, Naomi Campbell and Christina Aguilera, Antonio Banderas men’s and women’s perfumes are very popular in the celebrity perfume line at Ici Paris stores. We cannot say that these brands compete with such high class brands as Chanel or Dior, as they have their own consumer segment, but anyway celebrity brand perfumes are quite popular among Georgians,” Shamugia said.
“There are quite often cases when mothers or just friends buy celebrity perfume as presents for their daughters or for their best friends. The prices of celebrity brand perfumes aren’t as high as any high class perfume brands and some people have no opportunity to buy the expensive and exclusive perfumes that we offer them and in that case they choose celebrity perfumes which are quite well known and cost less,” Shamugia said.
“The prices of Avril Lavigne perfumes start from 43 GEL, shower gel costs 25 GEL and Body Lotion 34 GEL. Christina Aguilera perfume prices start from 41 GEL, shower gel and body lotion have nearly the same cost as Avril Lavigne. Most celebrity brands at our store have nearly the same price and their cost is quite reasonable for consumers,” Shamugia told The FINANCIAL.
According to Nino Nodia, Public Relations Manager at Voulez Vous, Victoria and David Beckham scents are much in demand among their customers out of the celebrity perfume lines.
“Victoria and David Beckham perfumes lead out of the most popular celebrity perfume lines with our consumers. Celine Dion and Christina Aguilera perfumes are also very popular among Georgians and especially among young people,” Nodia said.
“Body lotions and shower gels from celebrity lines are also very popular with our clients. We offer people such high class brands as Ralph Lauren, Cacharel, Armani, Chanel and many others but as well as them our consumers have the opportunity to choose perfumes from celebrity lines as well, including perfumes by Kylie Minogue,” Nodia said.
