INNOVATION THROUGH DESIGN

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The FINANCIAL — For more than 100 years, automobile design at Ford has told the story of where the company has been, where it wants to go, and how Ford has democratized automobile travel with quality cars people can relate to, aspire to and own.

From the beginning, Ford has defined and redefined what appeals to consumers by tapping into their needs, desires and preferences. It all started with the Model T – a vehicle that sparked a revolution in mobility and manufacturing. Fast forward to the 21st century and the debut of the Ford Fusion, a midsize sedan acclaimed for its accessible style. With the all-new 2015 F-150, Ford introduced a never-before-seen aluminum-alloy body in a production vehicle. And with its all-new Ford GT, Ford has redefined the American supercar.

On July 21, as Ford celebrates the 80th anniversary of its Design Studio, it also recognizes the talents of its designers around the world. Earlier this year, Ford challenged its designers to apply their innovative thinking outside the “automotive box” by creating non-automotive objects inspired by the interior philosophy of the all-new Ford GT. These objects were featured in Milan, Italy, in April at the largest design show in the world, and are now on display at Ford World Headquarters in Dearborn, according to THE FORD MOTOR COMPANY .

 

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